Address Capture
Improve newly captured data
DataTools’ address capture technology increases efficiency by streamlining address entry, whether that’s online during checkout, at POS or within a CRM. This technology also ensures that accurate data is submitted at the front-end thus minimising downstream issues. Improving not only the quality of your address data captured but also the user experience by shortening data-entry time.
Address Verification
Capture addresses faster with less effort
DataTools advanced ‘Human Touch’ logic enables batches of existing address data to be cleansed in real-time with no human interaction required.
The Human Touch™ logic will take the full address and intelligently make sense of information in the same intuitive way a human would.
With the inclusion of intelligent location awareness, fuzzy logic, phonetic, bordering localities and many other methodologies, DataTools is able to deliver the most advance address quality solution available.
DataTools understands that to err error is human
(We all make mistakes!)
Looking after the errors
Most address capture solutions would like you to believe that simply presenting a list of address suggestions is going to solve all your data quality problems.
Presenting suggestions does dramatically improve the quality of the addresses found – but people make mistakes that change what is suggested or stops suggestions all together! This results in 10 to 15% of addresses being entered with errors.
Machine Learning & AI
DataTools Human Touch™
DataTools’ advanced “Human Touch” logic can reduce exceptions from 10 to 15% down to 2 to 5%.
15%
5%
Exception rate
How? There are three scenarios when it comes to address entry:
User starts typing an address correctly, suggestions come up and the appropriate address is selected – a totally straightforward process.
User starts typing address and makes a basic typo. The inbuilt fuzziness of our predictive logic allows for basic misspellings so it can continue to provide the relevant suggestions and the appropriate address is selected.
Lastly, the user starts typing the address, making multiple errors that stops the suggestions (or they refuse to select a suggestion). In this instance we recommend allowing the user to input their version of the address. This is where the unique DataTools Human Touch™ approach comes into play.
DataTools Human Touch™ logic takes the full address as entered by the user and intelligently makes sense of information in the same intuitive way a human would. Cleansing the address, verifying it and repairing it, giving you the best data quality available.
DataTools Address Capture Is
Typo Aware
Predictive logic that allows for user misspellings and understands the different ways an address might be entered. Fuzziness built in.
User Aware
For users who choose to use the suburb next door to the one they live in (because it’s slightly more up-market) or adding “Vale” or “Heights” to make their suburb sound grander than it is.
Vanity Suburb Aware
For the user who makes too many mistakes, or decides refuses not to select from suggestions.
Browser Aware
Sometimes it’s not the user but a browser that insists it knows better. Features like AutoFill often make mistakes or help a user enter their incorrect address even faster. Not to worry, DataTools has it covered.
Bulletproof Security
Bulletproof Security
Rather than taking the typical route of storing your data, DataTools operates on a zero-storage policy, providing unparalleled safeguarding of your confidential information. Certified to ISO 27001 security standards and endorsed with an ‘A’ rating by UpGuard, our approach elevates your data security from adequate to outstanding. Coupled with our rigorous, independent Penetration Testing, you’ve got security that doesn’t just tick boxes—it sets new benchmarks.
Human Touch™
More Human
Rather than standard percentage matching against verified databases (like other data enhancement platforms), DataTools’ unique Human Touch™ algorithm makes sense of information in the same intuitive way a human would. This means we spot the errors the others can’t find. And when it comes to data, it’s catching these inaccuracies that takes a database from good to great.
WE CALL IT
DataTools
Intuitive
Advantage
Something special happens when more data is made more relevant, and met with a more human approach.
10%
fewer exceptions
10%
fewer manual
verifications
The DataTools difference.
Why industry leaders choose us.
Reliable &
Built for Scale
Bulletproof
Security
Implementation
Made Simple
Best Unlimited
Support Services
Innovative companies worldwide choose DataTools to ignite possibilities.
