“Now in my 8th year with DataTools I can highly recommend both DataTools the software programme and the customer service team. DataTools is easy to use and the customer service team are approachable and always available to help answer queries and resolve issues. Thank you to the team at DataTools!”
Capture addresses faster with less effort
DataTools' capture technology increases efficiency by streamlining address entry, whether that's online during checkout, at POS or within a CRM.
This technology also ensures that accurate data is submitted at the front-end thus minimising downstream issues.
Improving not only the quality of your address data captured but also the user experience by shortening data-entry time.
Looking after the errors
Most address capture solutions would like you to believe that simply presenting a list of address suggestions is going to solve all your data quality problems.
Presenting suggestions does dramatically improve the quality of the addresses found - but people make mistakes that change what is suggested or stops suggestions altogether! This results in 10 to 15% of addresses being entered with errors.
But DataTools doesn't stop here
DataTools Human Touch™
DataTools' advanced “Human Touch” logic can reduce exceptions from 10 to 15% down to 2 to 5%.
How? There are three scenarios when it comes to address entry:
- User starts typing an address correctly, suggestions come up and the appropriate address is selected – a totally straightforward process.
- User starts typing address and makes a basic typo. The inbuilt fuzziness of our predictive logic allows for basic misspellings so it can continue to provide the relevant suggestions and the appropriate address is selected.
- Lastly, the user starts typing the address, making multiple errors that stops the suggestions (or they refuse to select a suggestion). In this instance we recommend allowing the user to input their version of the address. This is where the unique DataTools Human Touch™ approach comes into play.
DataTools Human Touch™ logic takes the full address as entered by the user and intelligently makes sense of information in the same intuitive way a human would. Cleansing the address, verifying it and repairing it, giving you the best data quality available.
address capture is
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Typo Aware
Predictive logic that allows for user misspellings and understands the different ways an address might be entered. Fuzziness built in.
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User Aware
For the user who makes too many mistakes, or decides / refuses not to select from suggestions.
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Vanity Suburb Aware
For users who choose to use the suburb next door to the one they live in (because it’s slightly more up-market) or adding “Vale” or “Heights” to make their suburb sound grander than it is.
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Browser Aware
Sometimes it’s not the user but a browser that insists it knows better. Features like AutoFill often make mistakes or help a user enter their incorrect address even faster. Not to worry, DataTools has it covered.

More Data Sources
DataTools' data enhancement platform aggregates multiple verified data sources and services into one streamlined platform. And because we know data is only as good as it is relevant, our OptiSource System™ gives you instant access to the best data sources for your specific tasks. That means more data that’s more relevant to you. And when it comes to up-front accuracy, this can make all the difference.

More Human
Rather than standard percentage matching against verified databases (like other data enhancement platforms), DataTools’ unique Human Touch™ algorithm makes sense of information in the same intuitive way a human would. This means we spot the errors the others can't find. And when it comes to data, it’s catching these inaccuracies that takes a database from good to great.
Something special happens when more data is made more
relevant, and is met with a more human approach.
We call it the DataTools Intuitive Advantage
- IT DELIVERS UP TO
10% fewer exceptions - WITH
10% fewer manual verifications
Unlimited free technical support