Data management tools — specifically data cleansing tools — make it easier to maintain high-quality, manageable information and avoid the pitfalls of dirty data.

Data cleansing, also referred to as scrubbing or cleaning, is one of the initial steps in preparing and transferring data. It primarily involves identifying and fixing errors (e.g., duplications, incorrect information, corruptions, inconsistencies, irrelevancies, etc.) and eliminating dirty information to ensure that only the highest-quality, reliable and relevant information is available.

Data cleansing is an important step in the data management process and provides various benefits:

  • Eliminates inconsistencies
  • Offers more accurate information
  • Augments decision-making
  • Reduces risk
  • Can help create opportunities for growth
  • Saves time, effort and money
  • Increases the integrity and value of company data

Additionally, data cleansing tools are more efficient, cost-effective and time-savvy than manual cleansing.

Unlike manual cleansing, data cleansing tools and software are less likely to be impacted by human error and therefore offer consistently superior information. In turn, this increased data integrity results in reduced risk, better business decisions and other benefits.

Choosing the best data cleansing tools with DataTools

Companies seeking a better understanding and management of their information should invest in high-quality data cleansing tools early on.

Ideally, the right software will offer capabilities such as:

  • Automated workflow
  • Data mapping
  • Monitoring and reporting/quality checks
  • Data profiling
  • A variety of export options
  • An easy-to-use interface
  • Easy integration into the current data management system

Companies should also carefully consider upfront and maintenance or subscription costs before selecting the right tools.

How does the data cleansing process work?

The process of data cleansing can be a rather daunting process to understand, which is why we’ve broken the process down into four separate steps, which will allow you to follow along and be kept up to date on your data.

That’s why we’ll work with you to determine what data is important to your business and what data isn’t as important to your business, allowing our data cleansing tools to prioritise your data.

Secondly, our data cleansing tools will collect your data and begin to organise it. This organisation process will include discarding any duplicate values and making sure that there are no empty values in your data.

Once your first data cleansing, it’s important to standardise the process, so that it can be replicated quickly and easily, should it need to be done again. As well as this, you’ll also need to figure out how often you would want your data to be cleansed.

Finally, as the data cleansing sessions continue, it’s important to make sure that they still suit your business. Your business may be constantly evolving, which means that your data is constantly evolving, and your data cleansing needs to evolve with it. Make sure to check for any bugs in your data cleansing process, and check for any places where the process can improve.

Here at DataTools, we’re committed to helping companies find the perfect data management tools. Reach out to us today to learn more about our software solutions and how they can benefit your company.


Convert address data in a perfect, standard, consistent format. Includes separate fields if required.


Remove incorrect information, punctuation and standardise casing.


Fix misspellings and add missing details.


Check accuracy against the country’s leading datasets.


Add additional information and insights to your data.

DataTools Human Touch™ technology is available as

Point & Click

Our Point & Click address verification tool allows you to process your files by using our simple, user-friendly interface.


With scripting your address validation, you can run the verification through an automated process. No coding is required when you run a scripted process.

Webservice API

By using an API, you can integrate data quality software into any or all of your online applications using multiple languages.

Our Accreditations

DataTools complete annual certifications with Australian and New Zealand authorities to demonstrate we provide and maintain address validation quality software. These accreditations prove our quality of management, approval to supply to government departments, and the ability to comply with postal authorities strict guidelines for software approval.



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