12 January 2024
The Impact of Address Validation on Arts, Crafts and Retail
Seamless transactions, precise deliveries, and satisfied customers are part of the artwork. Here's how DataTools helped make every transaction for this creative store as inspiring as their products.
At a Glance
Ever find yourself getting lost in your CRM? Or scrolling through a massive database of customers without any idea what to do?
With this client, we were challenged to demonstrate how our products and services were superior compared to the service provider they were already using, as well as to other alternatives on the market.
The Client
This client is an arts and crafts retail store that’s been around since 1938. They sell a variety of fabrics, crafts and home furnishings across Australia and New Zealand.
The Challenge
The arts and crafts sector is a niche market, with a variety of retail behemoths and online marketplaces for a relatively small customer base to choose from. Plus, the demand for art materials can fluctuate wildly depending on the season, especially during the holidays.
While our client doubtlessly had an advantage after more than 80 years of service, they revealed they were unsatisfied with their current provider’s quality, accuracy, and speed of data validation.
We needed to help them stand out by giving them better opportunities to provide quality customer care and better-quality data for marketing insights.
We understood that this was about finding those art enthusiasts and hobbyists willing to spend, and getting them through the door before time ran out.
The Process
The client first approached us in 2006. They expressed their interest through the website and revealed that they were unhappy with the tools they had been using.
Their initial address validation software provider had an 85% accuracy rate. We managed to run their data through our validation software and get 92% for the same records, and that too in less than a minute.
After testing, they purchased our Rapid Addressing Tool (RAT) software for Australian addresses in late 2010.
A few years later, they increased their number of licenses and expanded to validate New Zealand addresses.
Introducing DataTools Kleber
In 2014, we introduced DataTools Kleber. Both RAT and Kleber can validate Australian addresses and provide address capture. However, developers have more freedom when it comes to working with Kleber integration and the software is API-based.
A few years later, a new contact from the company reached out to us and was interested in using it for email validation. After a month of trying DataTools Kleber, they purchased a plan and have been using our software ever since.
The Impact
Improved Address Accuracy
Kleber’s intuitive algorithm improved their store’s address data, addressing their concerns on accuracy with the product they used before they approached us.
Streamlined Data Management
With our guidance, our client first used DataTools Twins to find duplicate data and then continued organising the rest of their database with Kleber. As we collaborated with them on this project, we made sure that their business priorities guided all our actions.
This client is one example of the transition we witnessed from Marketing-focused features to IT capabilities.
As we continue to navigate the digital world, DataTools’ goal is to provide quality data solutions that are relevant with the times.
Products used
- Kleber
- Arts & Crafts
- Retail
- Retail Cahin
