DataTools’
Human Touch™

Our aim at DataTools is to produce data quality software that can read and process data as easily as we do. Computers don’t intuitively do this, so we have developed an advanced Machine learning system specifically tailored to understand the language of addresses. We call it DataTools’ Human Touch™.

Understanding an Address

Reading and understanding an address can seem quite simple, at least for humans. Let’s take this example.

17 Minto Avenue Epping VIC 3076

With some basic knowledge of Australian addresses, it’s easy to identify the separate pieces that makeup the address, thus giving the address some meaning.

STREET NUMBER

STREET NAME

Minto

STREET TYPE

Avenue

STREET LOCALITY

Epping

STATE

VIC

POSTCODE

3076

STREET NUMBER

STREET NAME

Minto

STREET TYPE

Avenue

STREET LOCALITY

Epping

STATE

VIC

POSTCODE

3076

Meaning and Context

So, you might be saying “this doesn’t look that hard” – and you’d be right, at least for the above example. But true meaning
doesn’t simply come from position or understanding words like AVENUE. True meanings also requires context. See how the
directional words NORTH, SOUTH, and EAST have different meanings in this address.

668 OLD ESK NORTH ROAD SOUTH EAST NANAGO QLD 4615

Whilst your human brain may have been able to split the above example into the correct elements, an address like this can be difficult for software to interpret. Here are just few more real-life examples of how Australian addresses are formatted.

STREET NUMBER

668

STREET NAME

Old Esk North

STREET TYPE

Road

STREET DIRECTION

South

STREET LOCALITY

East Nanago

STATE

QLD

POSTCODE

4615

STREET NUMBER

668

STREET NAME

Old Esk North

STREET TYPE

Road

STREET DIRECTION

South

STREET LOCALITY

East Nanago

STATE

QLD

POSTCODE

4615

7 VICTOR HARBOR-GOOLWA RD PORT ELLIOT SA 5212

GROUND FLOOR 32 LINCOLN SQ N CARLTON VIC 3053

LEVEL 1 34-36A DARLINGHURST RD POTTS POINT NSW 2011

2227 THE MASTERS ENCLAVE HOPE ISLAND QLD 4212

LOT 186 MCCAULEY MARBLE TOP RD TEELAH QLD 4314

85 GREAT NORTHERN HWY ST GEORGE RANGES WA 6728

DUPLEX 1 LOT 34 BETHANY PL UPPER COOMERA QLD 4209

LEVEL 3A 43-45 EAST ESPLANADE MANLY NSW 2095

SITE 1 BASEMENT 211 LAKE ENTRANCE RD SHELLHARBOUR CITY CENTRE NSW 2529

UNIT 1 30 T E PETERS DR BROADBEACH WATERS QLD 4218

*All these addresses are sourced from Australia Post’s Postal Address File and are 100% accurate Australian addresses. Meaning is important, because until you derive meaning from an address it is very difficult to standardise, repair and use it to match against another address.

Artificial Intelligence

The Human Touch™

The Human Touch™ algorithms make sense of information in the same intuitive way a human would.

Using advanced Machine learning, the Human Touch™ algorithms are continually learning addresses and every possible address format. With the inclusion of your usual address interpretation methodologies such as intelligent location awareness; fuzzy logic; phonetics; bordering localities etc – DataTools is able to deliver the most advanced address quality solution available. This means we deliver up to 10% fewer exceptions, with 10% fewer manual verifications for 10% better data.

Improve Existing Data

Improve Newly  Captured Data