Bauer Media Group
Table of Contents
At a Glance
Change can be tough—and for a while, Bauer Media had to buckle down for a series of acquisitions. Once the dust started to settle, they realised that they needed someone who could help them set their records straight.
The Client
Bauer Media is an Australian media company that was formed after a series of acquisitions. They own and manage several magazine brands across entertainment, home & lifestyle, fashion & beauty, food, parenting, and more.
The Problem / The Challenge
1. Companies going through acquisitions often find it challenging to clean and consolidate multiple customer databases from different brands. As a media organisation, Bauer Media needed to know that their database was duplicate- and error-free so they could:
- mail out magazines to the right addresses at the right time
- send emails to the right subscribers, with working email addresses
- segment audiences based on geographical location and provide personalised marketing for magazine brands across different niches
- significantly reduce expenses incurred for returned and re-sent parcels
- implement targeted cross-selling strategies with accurate address data.
2. When Bauer Media first approached us, they revealed that they were already subscribed to another address validation software.
Based on their previous experiences, they were looking for a future provider that offers:
- Flexible Payment Structures and Adaptable Contracts. Allowing for easier financial planning without the burden of hefty prepayments or rigid long-term commitments.
- Automated Address Data Updates. To eliminate the need for manual updates and free up valuable time and resources.
- Fully Managed Infrastructure. So they don’t have to bear the costs and responsibilities of managing and maintaining the address validation software themselves.
- Advanced API-Driven, Cloud-Hosted Services. Providing more options for modernizing their processes with cloud-based, vendor-managed solutions.
- Responsive and Supportive Account Management. Ensuring better communication, service, and overall satisfaction with the provider.
In short, they were ready for a service that would save their time, resources, and energy. It was time for a fresh start with a solution as dynamic and forward-thinking as they are.
The Process
We discussed our products, conducted test runs, and compared our performance with their then-provider. As we conversed, we discovered that they also had issues with their websites.
Unfortunately, they could not decide before their renewal date and chose to renew their subscription.
We stayed in touch the following year and continued to showcase our products. We highlighted our cloud and API capabilities, which would help improve their site and user experience, and the fact that we would host and maintain these services for them.
They also wanted to know if we could do batch cleaning, which we confirmed is one of the services we provide.
The Impact
- The simple cost structure
- The flexible API interface
- Our dedication to providing support.
Benefits
DataTools Kleber provided:
- Simple per-API call pricing
- Flexible monthly plans that include generous bonus credit
- Flexible implementation across the business Easy and intuitive online account management, with the freedom to change packages month to month and reports on usage.
They frequently handled large volumes of online transactional address-checking requests from their eCommerce platform, which our product managed with ease. They also highlighted their appreciation of how DataTools Kleber allowed them to push all these transactions through a single account and API interface.
The Impact
- Real-time address and email verification when customers would proceed to check-out products in their e-commerce store
- On-the-spot address checks while on the phone with customers
- Batch file processing for bulk orders received from third parties
These developments were made within an incredibly tight time frame, as the team needed everything in place before the date of contract renewal with the incumbent vendor. Full development and implementation were completed in less than a month!
“After investigating alternatives, we found the DataTools Kleber product offering and it was clear that the simple cost structure, flexible API interface and support made moving from our incumbent a no brainer”
– Bauer Media Representative
