DataToolsToday DataTools can announce that it has purchased the PAFLink line of business from Acxiom Australia Pty Ltd.

Acxiom’s PAFLink product has long been regarded as the best performing address matching and validation engine available for Australian and New Zealand address data.

DataTools is well placed to take over maintenance of the PAFLink product having worked with Australian Postal Address File (PAF) data since 1999, as well as having been a long term consumer of the PAFLink product themselves.

This extensive knowledge provides DataTools with the unique ability to quickly embrace PAFLink within its already extensive product line and to continue providing it to all existing customers.

Sam Cutroni, CEO at DataTools, had this to say about the acquisition. “We are excited to be taking over production and maintenance of the PAFLink product. Our own experience in the software – as well as our expertise in maintaining multiple product lines – means that PAFLink is a perfect fit to our business. We have successfully conducted similar acquisitions previously as shown with the acquisition of Datablue in 2013. We will work hard to ensure that all current clients of PAFLink find the transition to DataTools easy and without disruption.”

All existing PAFLink customers can be assured that DataTools and Acxiom are working together to provide a smooth transition period over the coming weeks and expect no interruption to the normal release timings.

Acxiom’s Melanie Kay, General Manager of Operations added this statement. “Acxiom is committed to enable its clients in Australia and New Zealand to make it easy and safe to activate their data across communication channels. With the launch of Acxiom Connect in March we offer marketers in the region access to over 350 marketing platforms. Our partnership with DataTools was a natural choice for taking on the responsibility of providing the PAFLink product due to their familiarity with the Australian postal data and the product itself.“

Sam Cutroni continued “We look forward to contacting all PAFLink clients in the coming weeks to welcome them to DataTools and to discuss the plan moving forward. In the meantime, should they have any questions, clients can contact us on (02) 9687 4666 or sales@datatools.com.au