Stop Guessing. Start Targeting!

Are you tired of guessing who’s who in your database? Do you want to boost your campaign success? Increase productivity? Stand out from the crowd? Are you tired of wasting money on contacting the same person again and again? We all know that campaigns are only as good...

Can Data Management ever by sexy?

Is data management Sexy?  Well…not really.  But just like your first time, we all keep trying to do it better and better. Data Management is a process; it’s an evolution of thought.  Sure, there are basic concepts that fit most scenarios, and of course there are...

The Path from Desktop to Server

A great many of you use Twins on a standard desktop PC. This PC may have been upgraded with additional Hard Drives, more RAM and a faster CPU or you may have purchased additional licenses and PC’s to help support growing demand. But this may only help for so long. So...

Handling international addresses with ease

International Addresses aren’t something that everyone needs to manage regularly. Yet if you’re generating your own data, they will creep in. So – how to handle them? The greatest challenge that organisations face is often the limitations of their internal data...

Are you IN or are you OUT?

Data Management can either be conducted internally (in-house), externally (out sourced) or a combination of both. Today we are going to discuss the pros and cons of each to find out what suits your needs best. In-House Data Management has a number of key advantages...

Getting all “Fuzzy” about DeDuplication

Continuing on from last week’s exploration of duplicates (and why we should care about duplication in our systems) this week we will explore some of the different methodologies that are employed to deal with duplication – the merits of “fuzzy logic”, and the age...